From Sports Media to Creating Digital Sports Content " Opportunities and Challenges "

Abstract

The study examined sports media, its objectives, and the transition to digital content through social media. It highlighted opportunities and challenges of this shift, and provided key recommendations. A key finding is that sports media has evolved into a digital format through social media platforms, becoming an extension of traditional sports media. It is recommended to monitor the digital sports content industry to ensure media messages benefit society and uphold ethical standards, avoiding content driven solely by financial gain at the expense of societal values and laws.

Keywords:  Sports Media ; Digital Sports Content ; Content Creators .